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Getting started on website marketing is perhaps one of the most challenging and time consuming activities when running a website. If you are like most you will find it hard to focus on all these areas;
- Search Engine Optimization
- Affiliate Programs
- Reseller Programs
- Blog articles
- Forum discussions
- Banner Exchanges
- Link Exchanges
- Exit Exchanges
- CPC - Cost Per Click Programs
- Email Marketing
- Newsletters and Email lists
- Press releases
- Visitors to your website programs
- Ezines
- FFA Links
- Classified Ads
- A number of off-line advertising methods
- A/B Testing
... just to mention some of the most common advertising methods. Most of these if not all will work just fine and they are used by thousands webmasters everyday.
So what do we recommend when a marketer wants to bring a new or existing website up to speed?
Customer A
- Facts:
Just started
Selling E-book type information
Part-time job
Have only a few hours a week
Prepared to spend 3-4 weeks only - finding methods with positive ROI
- Objective:
To get orders for his new Ebook
- Strategy:
We recommend "Visitors to your website". Because we send visitors directly to the webpage the customer did not have to involve banners or other form for creative's. This campaign type comes in many sizes and fit every budget. It is easy to order. Usually start the same day and traffic can be delivered within 1 month.
Second step if time and resources allow. We recommend either Slide-In Ads and/or In-Page banner ads. These campaign types require a creative in form of a banner. If you don't have a banner then our design department will be happy to create a new high-impact banner.
- How to buy
Buying visitors to your website only require that we know the URL of your website. If you want US visitors only then click here. You can also target UK, EU and the entire world. Select from our top menu.
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Customer B
- Facts:
Just started
Subject membership type of site
Part-time job
Will spend about 2-3 hours 4-5 days a week
- Objective:
To find advertising vehicle that give about 5 new members a day
New member cost maximum $1.00
- Strategy:
Initial phase.
We recommend "Targeted In-Page Banner Ads". This customer did not have a banner ad that could be used. We recommended A/B testing (split test with 2 banners) from the start so we did the design of the two new banners (order 2 banner designs).
Test phase.
Customer B received login information to our ad servers where the campaign was ready with the two banners. Initially we spent one month testing the two banners in 5 different categories.
Production phase.
After the first month Customer B clearly saw the banner that received most clicks as well as the category (actually 2 high performing categories) that delivered the sign ups.
New campaigns were started running for 3 months and with new member sign up cost within budget.
After 3 months results started to dwindle and a new split test with new banners was performed.
- How to buy
To start a campaign like this you would buy 2 banner designs and 100,000 banner impressions. Click here to order the designs (add to cart) and then go to InPage Banners and add the 100,000 impression package.
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Your Feedback!
Does Customer B relate to your needs?
Red=0 Green=5
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Customer C
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Your Feedback!
Does Customer C relate to your needs?
Red=0 Green=5
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